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Raising the Roof on Quality

May 15, 2014 - 2:10 PM - by madison
We know all the fun bits about the new for 2015 200, but what we're not so familiar with is the background hubbub at Sterling Heights that is being poured day in and out into ensuring the new 200 climbs out of the rental bin and into a driveway near you. Chrysler has LONG suffered for quality reasons, customers were endlessly unsatisfied and product flaws and deviations were more regular than not.

This sounds like a good time to meet the Quality Assurance Center at Sterling Heights. IF you guessed what the quality assurance center is up to, good for you did someone help with the definitions? Vehicles will be picked off the line at random and subjected to a gamut of auditing techniques from detailed 4D tech measurements, heating, cooling, fit and finish all the way through emissions...

The goal is to design each workstation so its impossible to make a mistake, explained Doug Betts, senior vice president of quality at Chrysler. The best expert on how to error-proof a specific assembly job is the person who does it every day thats why its so important to
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SRT Live Webchat - April 15th, 2014 5PM Eastern

Apr 07, 2014 - 4:46 PM - by Administrator

Hello Everyone,

A group of SRT Engineers will be monitoring a thread on for a Q&A session. This will take place on Tuesday, April 15th,2014. from 5:00 p.m. EST7:00 p.m. EST. They will answer any question posted here until 7:00 p.m. Check back between 5-7:00 p.m. EST next tues. evening for answers to your questions. You can even carry on a live discussion with the SRT Engineers by posting back and forth during this time period!

This thread will be open the afternoon of April 14th so you can start to post up any questions that you have here.

Link Below:

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The 2015 200 at Sterling Heights

Mar 18, 2014 - 2:22 PM - by madison
If there was one factory in the Chrysler portfolio that embodies the resilient up hill battle Chrysler has been fighting since 2008 it has to be the Sterling Heights facility. Slotted to be shuttered back in 2010, instead SH saw a $1 Billion investment into metrology, paint facility, body shop and new assembly line technology. As part of the $1 Billion CapEx Chrysler grafted an additional 2 million square feet to the facility.

Here is an in depth look at the facility and the assembly process of the 2015 Chrysler 200. Photo's are courtesy of Allpar.

This is the Sequencing center, a 450,000 square foot space with 19 available docks. When operating at full capacity Chrysler says the Sequencing Center will see 54 trucks unloaded daily delivering an assortment of 1,138 different parts totaling well over 1 million parts.

Here is center console assembly, World Class Manufacturing standards are supposed to improve installation efficiency. You can see here the pass through storage space made available by the new rotary shifter. Another benefit of doing away with a traditional floor shifter is that the console simply slides right in, instead of in the past where the console had to be maneuvered in. The time saving is minutes but it all adds up in aggregation.

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